Best Can Design / Best Beer Series

They say you can’t judge a beer by its label, but today, nearly every beer shopper does. Does your beer can design intoxicate the eye, even before the first sip? Does it have stopping power on the shelf and connect with a beer shopper in a meaningful way? This category is looking for the best beer can label designs – those that are unique, attractive, and functional. Extra weight may be awarded by Judges for beer can labels that demonstrate innovative design, or which implement a label or can treatment, for a visual or tactile experience.

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