Happy Valley United

State Light, launched in August and has been promoted to Penn State fans during the 2023 football season. State Light is available at Beaver Stadium and the Bryce Jordan Center. State Light cans feature the collective’s logo, and State Light will be designated as the “Official Beer of Happy Valley United.”

Since even before New Trail’s inception, our founders have had deep roots in State College with their various endeavors. We brew in nearby Williamsport. Our city’s hotels fill up with fans traveling in for game weekends. Everywhere you go, you’ll see everyone getting tailgate ready. There’s nothing quite like Penn State Athletics, and we’re proud to help support student-athletes through Happy Valley United with proceeds from our favorite beer to drink while watching them play

Happy Valley United is the NIL collective that serves all 31 sports and over 850 student-athletes at Penn State.

NIL opportunities allow student-athletes to engage with charitable causes and participate in business engagements, to build their brands while making a positive impact. The collective connects fans, alumni, businesses and charities with student-athletes while harnessing the power of Nittany Nation. Supporters can connect with their favorite Blue and White teams through memberships, tax-deductible donations and corporate sponsorships.

NIL opportunities allow Penn State student-athletes to focus on representing their school at the highest level of college athletics and their education without worrying about additional expenses. Happy Valley United connects these student-athletes with a wealth of opportunities to earn compensation while furthering their professional and personal development.



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