Best Brand Identity

A logo is the unique brand mark that communicates ownership of a business, product, or service. The best logos are creations that clearly communicate a brewery’s brand values in a creative, aesthetically pleasing manner. Logos can be inspiring, evoke emotion, and some are simply genius. This category is looking for the best beer–related logo designs – those that are unique, attractive, and convey the brand identity. Extra weight may be awarded by Judges for logos that demonstrate innovative typography or apply clever use of design to further depict brand intention.


A huge Thank You to Foxduck Design, the creators of our Bootprint Logo, and the Craft Beer Marketing Awards.

Our logo is bringing home the Platinum Crushie for Best Logo Design in The Americas.

The Bootprint is at the core of who we are at New Trail. Foxduck Design encapsulated our adventurous spirit & our trailblazing personality. The Bootprint keeps us grounded in our shared passion – the great outdoors.

We’re also bringing home a very special Craft Beer Marketing Awards Gold Crushie in the ‘Beer Series’ category for our PA State Park Series!

So far we’ve created 6 different beers named for 6 PA Parks and made a donation to each one to help the staff & volunteers continue or start the projects that are important to them through Pennsylvania Parks and Forests Foundation.

Best Can Design / Best Beer Series

They say you can’t judge a beer by its label, but today, nearly every beer shopper does. Does your beer can design intoxicate the eye, even before the first sip? Does it have stopping power on the shelf and connect with a beer shopper in a meaningful way? This category is looking for the best beer can label designs – those that are unique, attractive, and functional. Extra weight may be awarded by Judges for beer can labels that demonstrate innovative design, or which implement a label or can treatment, for a visual or tactile experience.

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